This guy is an absolute GENIUS at evaluating the TRUE VALUE of companies.
And I use a similar method to evaluate the TRUE VALUE of video ideas.
The Icahn Method:
You find YouTube videos that are objectively really bad, and typically come from small channels, yet they have a ton of views.
This will be referred to as the “muse video” from now on.
The reason people are watching the muse video despite the video itself being bad, and despite the fact that it comes from a small channel that doesn’t have a loyal audience, is almost always because of the muse videos IDEA.
It’s an IDEA that a “starving crowd” is hungry for, so they don’t care much about the quality.
But the big thing is you don’t want to be the FIRST person to try out a video idea, you want to be SECOND.
Why?
Because when you see a smaller channel make a video that isn’t that great and still get a ton of views, this is PROOF OF CONCEPT that this is a killer video idea.
Proof Of Concept is incredibly important, because you might have a great idea, but the time for the idea is not NOW.
(Proof Of Concept comes from the business world and is used to evaluate whether you should spend hundreds of thousands of dollars and years of time on a business idea, and you can use it to evaluate whether a video is worth your time, effort, and money as well).
There are people out there that have the best ideas, but the market for whatever reason doesn’t want that idea RIGHT NOW.
Maybe they will want it a year from now, maybe 10 years from now, or maybe 30 years from now, but they don’t want it now.
I can’t emphasize enough how important this is. So many people try to be the first one to make a video idea and fail because it’s a good idea, but it’s not the right time. Don’t be that person.